"Focus on COP15" Actively Protect Biodiversity Nescafe Mellow Endless Plan
In order to realize the sustainable development of coffee planting in Yunnan and strengthen the protection of local biodiversity, Nestlé Coffee has recently planted more than 10,000 shade tree seedlings in several coffee farms in Yunnan, which is part of the Nescafé "Fragrant Endless" program. As an important part, the shade tree planting project officially kicked off in Yunnan.
It is understood that in 2021, Nestlé Coffee will fully launch the brand sustainable development "Flavour Endless" plan, promising that coffee planting, production, packaging, and experience will follow the principles of sustainable development and related standards throughout the process, advocating that every coffee maker and consumer should A little action to protect the endless mellow aroma of coffee. As one of the key links in the protection of the source of the industrial chain, the shade tree planting project has extremely high economic, environmental and human values at the same time. First of all, the production practice shows that the shade tree is a powerful "protective umbrella" for coffee growth, which can effectively inhibit coffee pests, reduce the amount of pesticides, reduce the harm of high temperature and cold waves to the tree species, and ultimately improve the quality of coffee beans and stabilize the production of coffee beans. Prolong the productive years; and the intercropping of shade tree species such as mangoes, nuts, jackfruit and coffee trees can increase land use efficiency and bring extra income to coffee farmers.
Secondly, the planting of shade trees has significant ecological benefits. It can reduce soil erosion, resist drought and moisturize, and realize high-quality regenerative agriculture; absorb carbon dioxide in the atmosphere and reduce carbon emissions in the value chain; at the same time, the cultivation of shade trees will provide a richer source of food for local insects, flowers and birds, and other animals and plants. Habitat space, effectively protect the local biodiversity. In addition, ornamental shade trees such as winter cherry blossoms can beautify the manor environment and give local residents and visitors a more pleasing visual experience.
Yunnan is China's largest coffee-growing province, accounting for more than 90% of my country's total coffee production. Coffee is suitable for planting in weakly acidic and fertile soil. Moderate shade can effectively improve the quality of coffee beans. At the same time, Yunnan is one of the provinces with the most abundant biological species and natural environment in my country. To further protect and strengthen its biodiversity is a long-term and precious responsibility. Combining two considerations, Nestlé has taken the lead in the industry, with the goal of further improving the quality of coffee in Yunnan, and the purpose of protecting the local water, soil and ecological environment, and vigorously promote the long-term project of shade tree planting in Yunnan.
It is reported that the shade tree planting project is not only Nestlé’s own efforts, it is aimed at a wider supply chain, employees and consumer groups. In the Nescafe "Idol Manor" applet, consumers can learn about coffee production areas and shade tree planting through simple and easy-to-operate planting games. Every time the user completes three pieces of coffee in the "Idol Manor" For the cultivation of fields, Nestlé Coffee will plant a real shade tree in Yunnan in the name of a player, allowing consumers to use fragmented time to participate in real environmental protection practices, and feel that everyone can serve coffee in the interaction. Help for a sustainable future.
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